Absolut Social Content — GRACIE HALPERN

Ask: Develop timely social content to help Absolut Vodka live up to their iconic pop culture status.

Creative Approach: When National Vodka Day and National Taco Day are on the same day….and other stories that got the internet talking about Absolut.

Role: Copywriter

Because a lot of bravery calls for a little glitter. #NationalComingOutDay #ExpressYourPride

Left the office thinking it was Friday, but realized it’s only Wednesday? Same.

Save a #PumpkinSpiceLatte, drink vodka. #NationalCoffeeDay