Absolut Online — GRACIE HALPERN

Ask: Develop timely social content to help Absolut Vodka live up to their iconic pop culture status.

Creative Approach: When National Vodka Day and National Taco Day are on the same day….and other stories that got the internet talking about Absolut.

Role: Copywriter

Because a lot of bravery calls for a little glitter. #NationalComingOutDay #ExpressYourPride

Left the office thinking it was Friday, but realized it’s only Wednesday? Same.

Save a #PumpkinSpiceLatte, drink vodka. #NationalCoffeeDay

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To make sure we could react in real time, we created a series of evergreen GIFs for Absolut to use anywhere on the internet, anytime.

Ask: Amplify Absolut’s IRL event online through social media activations.

Creative Approach: To launch Absolut Electrik, we threw a house party of the future in LA with a surprise performance by Empire of the Sun and a moose head with lasers coming out of its eyes. The Absolut Electrik House Party practically caused a power outage with all the real-time content, a Flock-to-Unlock Twitter contest, social chatter, and an Instagram sweepstakes that let people take home a piece of house party history.

Role: Copywriter, Social Media Creative