Ask: Leverage a pre-existing media buy on TV's biggest night to drive social buzz for Absolut Vodka.
Creative Approach: Spoiler Alert: people love to talk about their fave TV shows on Twitter. So to celebrate The 2016 Emmy Awards, we tapped into niche online fandoms to create congratulatory cocktails for the shows that got fans talking the most. On the night of The Emmys, we tweeted the videos in real-time as soon as the winners' names were called.
Role: Copywriter