Ask: Humanize the way Facebook and Instagram speak to small businesses using their platforms.

Creative Approach: Toeing the line between curiosity and confidence—TMI and not enough I—we set out to create an Instagram advertising content ecosystem that reduced overwhelm and increased excitement. With a focus on storytelling and social proof, we created a holisitc user experience leveraging straight-forward and inviting copy, simplified language, and had real businesses to do the talking for us across web, social, and email.

Role: Copywriter | Content Strategist | Campaign Development

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Here’s what the Instagram Ads page looked and sounded like before.