Ask: Humanize the way Facebook and Instagram speak to small businesses using their platforms.
Creative Approach: Toeing the line between curiosity and confidence—TMI and not enough I—we set out to create an advertising hub that reduced overwhelm and increased excitement. With a focus on storytelling and social proof, we created a holisitc user experience leveraging straight-forward and inviting copy, simplified language and real businesses to do the talking for us.
