Ask: Bring the spirit of IZZE Fusions to life in an experience for teens that blends genres, cultures, and perspectives.
Creative Approach: A pitch-winning TED Talk meets Burning Man for teens. We created a content-generating platform called CAMP IZZE to inspire teens to learn, play, and discover the product—and themselves—in wonderfully undefined ways. Genre-bending names from music, entertainment, media, and more spoke on stage while teens interacted with installations like mind yoga and balloon therapy.
Role: Lead copywriter, concepting, pitch presenter
