Ask: Transform Meta’s virtual and mixed reality app store from a 2D site into a human-centered experience that answers one simple question: What can I do in a Quest?

Creative Approach: The magic of mixed reality is for everyone. So we dove into four key use-cases, sports and entertainment, fitness, productivity, and gaming, to highlight how everyone—yes, even you—can get more into what you’re into with a Meta Quest. Beginning with the why and the whoa, I wove realistic-meets-fantastical narratives to paint a picture of just what happens when you put on a Quest.

Role: Copywriter | UX Writer | Content Strategy | Creative Direction | TOV

Sports and Entertainment

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Fitness

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Gaming

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Learning and Exploration