Ask: Relaunch Meta.com, shifting the narrative around Meta’s mixed reality devices from tech for gamers to immersive experiences for everyone—including you.
Creative Approach: How do you give life to futuristic tech that’s riddled with acronyms? With a mix of storytelling, product development, and lifestyle content, we transformed Meta.com into an immersive shopping experience that gave voice, personality, and, most importantly, definition to Meta’s wearable tech. By focusing on interests, developing use cases, and understanding the customer journey, I wordsmithed Meta’s launch of the Quest 3S and Ray-Ban Meta smart classes across dot com.
Role: Copywriter | UX Writer | Content Strategy | Creative Direction | TOV
META QUEST PAGE
META DOT COM HOMEPAGE
While I owned copy for Meta.com, I worked closely with performance marketing and social teams to create consistent messaging at scale.
RAY-BAN META Smart(er) glasses
