Client: Uber
Ask: Help Uber relaunch their membership program, Uber One, to bring heart, humanity, and fun to the brand.
Creative Approach: What would life be like without the hassle and to-do of being an adult? What could free time free in you? Those are the questions that inspired ‘Do More You’, a bold anthem that centers on creativity and individuality. Working with a team of creatives and strategists, I developed the idea, the campaign line, the manifesto, and the creative examples.
Client: IZZE / Pepsi
Ask: Inspire the next generation of thinkers and creators to rewrite the rules of life.
Creative Approach: Create two bold campaigns that would transform traditional soda advertising into an anthem for living in the in-between.