Client: Uber

Ask: Relaunch Uber’s membership program, Uber One, to bring heart, humanity, and fun to the brand.

Creative Approach:  What is being an adult was less about doing and more about being? What could free time free in you? Those are the questions that inspired ‘Do More You’, a bold anthem that centers on creativity and individuality. Working with a team of creatives and strategists, I developed the idea, the campaign line, the manifesto, and the creative examples.

Client: IZZE / Pepsi

Ask: Inspire the next generation of thinkers and creators to rewrite the rules of life.

Creative Approach:  Create two bold campaigns that would transform traditional soda advertising into an anthem for living in the in-between.

Blue Sky Rising: Case Study & Anthem Film

Lucid Dreaming: Case Study & Anthem Film