Ask: Shift peoples’ perception of Uber Eats from a necessary evil to a champion of businesses everywhere.
Creative Approach: Changing perception is a marathon, not a spirt. We partnered with Uber Eats on a years-long journey to help them redefine what it means to be merchant-first. From pioneering a new brand positioning and launching an educational content hub to scripting and casting an anthem video, we’re showing the world that Uber Eats isn’t just good for business. It’s here to help your business.
Real restaurants. Real success. Real fun to write.
I wrote a manifesto to get the whole team on board with what it means to help businesses Grow your way, and crafted evergreen and seasonal website narratives to ensure our message was timely and helpful.
