ASK: Launch Moet-Hennessy’s first tequila brand and set the bar for a spirit with international taste and appeal.
CREATIVE APPROACH: The first thing that comes to mind when you think of tequila isn’t necessarily sophistication. Though in the case of Volcan, it should be. To change tequila’s perception and bring Volcan to life, we created a brand voice and visual identity that matched its ultra-premium taste. By connecting Volcan to the emerging, energetic, and thriving spirit of Mexico, itself having a creative renaissance, we linked the timelessness of tequila to the timeliness of culture.
While Volcan’s poetic story began in the agave fields of Jalisco, under the shadow of an enormous volcano, it erupted into a mobile-first, fully responsive website, accompanying social content, and an artful brand book that gave people a taste of the land, process, harvest, and taste of this spirited tequila.
