hey, hi, HELLO!

I’m Gracie, a Portland-based creative copywriter, cat and human mom, and fervent CSA member obsessed with using what’s in my fridge. With 15+ years experience shepherding projects and products from brief to out-in-the-world, I'm obsessed with sticky ideas, eye-catching headlines, and artful word choice. From writing anthem videos that turn products into poetry to rigorously A/B testing email subject lines, I’m an expert at helping brands think, speak, and act more human. Brands like Uber, Meta, and Instagram.

In other lives I’ve been a yogi in India, a solo female traveler, a tour guide at the Vatican Museums, and a Californian making her way in New York.

You can reach me at gracie.halpern@gmail.com or on IG as @useyourwordsgracie