GRACIE HALPERN

Absolut Electrik House Party

Imagine this: a house party of the future hosted in LA with a surprise performance by Empire of the Sun and a moose head with lasers coming out of its eyes. Yep, The Absolut Electrik House Party practically caused a power outage with all the real-time content, a Flock-to-Unlock Twitter contest, social chatter, and an Instagram sweepstakes that let people take home a piece of house party history.

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